How it works In one round per day, a total of twelve creative teams challenge each other to conquer a pressing social issue. Meanwhile they are aided, agitated, rushed, confronted, interrogated and challenged by influentials. These renown writers, designers, directors, architects and other gurus barge through the mosh pit from one team to the other.
Big Brother cameras record the teams’ efforts and instantly send their images to the large screens in the Inspiration Hall, bringing the pressure to a boiling point. After exactly 30 minutes the computers shut down and all the work is automatically turned in. The teams will present their work. The audience will decide who is to win. The team that gets the biggest applause will be honored and introduced in the Naked Poodle Hall of Fame and will win the prestigious Pink Poodle award. Why the title The Naked Poodle? It has been derived from the Dutch ‘Poedelnaakt’ which means ‘naked as a poodle’, and is said when someone is bare naked.
In this case, we refer to the fact that you can see how people work, how they make decisions, how they think. You can witness the birth of new ideas, uncensored. You can see creative minds at work when they’re the most vulnerable, naked.
