MassiveMusic and film production company The Lift’s ‘NO PARTY’ together on the BAOLI beach in La Douce France on what has come to be known as the MassiveWednesday party.This was good news for the dancing deprived, lucky few planning to attend the Canneslions festival.
‘NO PARTY’
With many of the bigger networks cancelling their annual ad beach bashes and party’s earlier this year, MassiveMusic & The Lift felt that the need for doing ‘NO PARTY’ was perhaps bigger than in any of the previous nine years that the MassiveWednesday party has been held. When asked if MassiveMusic would be hosting an event in Cannes this year, Hans Brouwer (CEO) replied: “No Music. No Fun. No Dancing. No Cannes. No Party?…No Way!” He continued: “Of course we realize that this year, for many, it may seem inappropriate to be celebrating with industry colleagues from around the world. And it would be ridiculous to go all out and pretend like nothing is different this Cannes. But with all the somberness and negativity around, why not put our joint energy and positivity together and at least have one party like there’s no tomorrow (no pun intended).”
The MassiveWednesday party is said to be one of the perennial highlights of the Canneslions festival. Check the party pics here
The production and organization of the event is for the 9th year in the hands of SyndiQate.org.
